EM

Help your child talk
A B2B2C app for speech therapists and parents
UX
UI
Mobile App
Web App

The problem
Speech therapists struggle with remote guiding
of parents and children.

User Research
speech therapists
were interviewed
8
4
parents whose child
underwent speech therapy
were interviewed
podcast episodes
of speech therapy
were reviewed
25

What do users do?
Arrange a frontal meeting
at the clinic
Phone-call / Fill a form
to shed light on the case
Find a speech therapist
by recommendation / research
Weekly meetings
with the therapists
Daily practice at home
parents and child
Diagnosis
sometimes needing several meetings

Reasons & implications of the problem
INSIGHTS FROM USER RESEARCH
Progress in therapy depends on practice
at home, strongly relying on parents.
Under-involved or clueless parents
may hurt the child's progress
The process is emotionally difficult
and progress is often not linear.
Parents are frustrated and helpless with their inability to ease their child
Lack of a platform for therapists and parents to communicate
Therapist's work is uncomfortable
and often exceeds working hours.

Insights & conclusions for the solution
INSIGHTS FROM USER RESEARCH
Parents wish to trust their child's therapist.
We'll show parents an introduction video of the therapist & testimonials of former clients.
Parents are worried and unsure why and how therapy will be done.
We'll emphasize what and why will happen in each frontal and digital and frontal interaction.
Parents need to fill an informative clinical questionnaire for diagnosis.
We'll create an easy, clear in-app, digital form.
Therapists need to chat and share media with parents.
We'll allow in-app messaging and API-based content sharing.
Practicing at home is crucial for the therapy's success.
We'll give users reminders for practice and provide positive feedback for doing it.
While parents use their phones, speech therapist use desktop app for their business administration.
We'll design two synced platforms: a B2B therapist's CRM and a B2C parent's mobile app.

Market Research
I studied direct & indirect competitors in the following domains:
Speech therapy, telehealth, CRM's, task management, music & language learning, games, sports app.
Onboarding
-
Splitting long forms to clear categories
-
Using progress bars to provide orientation
-
Clicking over typing to ease answering
Providing rapid value
-
Early meeting booking as a quick reward
-
Explaining how steps save time
-
Allow skipping steps to provide autonomy
Encouraging practice
-
Providing practice time insights & analytics
-
Praising for daily / weekly goal reaching
-
Allowing reminders for practice
Providing a delight
Daily facts that parents can share with their children to ease the journey.

Site Map Architecture
Practice
Practice insights
Practice now
Media from therapist
Educational games
Profile
Invite a partner
Personal details
Parents' questionnnaire
Medical Forms
Payments & Receipts
Meetings
Meeting summaries
Future meetings
Home
Contact

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